Wake Smith helps Sheffield pizzeria take slice of action in Manchester

Wake Smith has helped Proove Pizza open its first restaurant in Manchester.

Wake Smith advised on the lease for the new 2,000 sq ft restaurant in the South Manchester suburb of West Didsbury on behalf of Proove Pizza’s owners who already run a popular restaurant in Broomhill, Sheffield.

The business, which has become an established favourite with Sheffield’s diners, is the brainchild of Deepak Jaiswal and his business partner Rob Engledow, who identified a gap in the northern market for authentic, Neapolitan pizza at an affordable price.

They hope the new Greater Manchester restaurant, which employs 20 people, will accelerate brand development and will be the first of many more Proove Pizza sites in the North of England.  A second location in Manchester has already been earmarked for another restaurant.

Jaiswal said: “Our vision has always been to develop the Proove brand, to make it synonymous with delicious and authentic, Neapolitan pizzas, here in the UK.  We intend to open further outlets across the North of England, whilst keeping our brand values of providing quality product and service, consistent.

“We both have a passion for food, and pizza in particular. We’ve spent a lot of time in Naples researching ingredients, techniques and traditions and our aim is to provide quality, authentic Neapolitan pizzas.

“We identified the premises on Burton Road as somewhere we really wanted to launch our second restaurant and we already have our eyes set on a second Manchester location.

“Wake Smith dealt with the lease requirements and made sure everything went smoothly.”

Paul Gibbon, director at Wake Smith’s commercial property division, said: “We were really pleased to be able to advise on the lease requirements for Proove Pizza’s first expansion.

“The business model established by Proove works extremely well and they have developed a popular brand in Sheffield which is thriving. I’ve been lucky enough to eat there myself. The West Didsbury opening taps into one of South Manchester’s most popular suburbs.”