Fletchers Solicitors has today unveiled a refreshed brand, reflecting the firm’s significant evolution over recent years following a period of sustained growth, national expansion and investment in specialist legal expertise.
The refresh marks the next chapter in the firm’s history, with a brand that better reflects the scale, expertise and ambition of the business it has become while remaining true to the founding principles that have shaped Fletchers Solicitors for almost 40 years.
Founded by Rob Fletcher in 1987, the firm was built on a simple belief – that people whose lives have been changed by serious injury deserved exceptional legal representation and someone to stand alongside them through the challenges ahead. That belief became deeply personal when Rob’s nephew, Ed Fletcher, sustained a life-changing spinal injury following a motorcycle accident. His experience reinforced the firm’s commitment to helping people rebuild their lives – a commitment that continues to shape Fletchers Solicitors today.
Today, Fletchers Solicitors employs more than 1,400 colleagues, including more than 1,000 legal colleagues, supports more than 22,000 clients across England and Wales and is home to one of the UK’s largest clinical negligence and serious personal injury teams.
Over recent years, the business has more than trebled in size, expanded its national footprint and strengthened its specialist expertise through continued organic growth and the integration of specialist legal teams, including the clinical negligence practice from Freeths and the serious injury team from Shoosmiths.
Fletchers Solicitors undertook a six-month insight programme designed to ensure the brand reflected the business the firm has become and the experience it wants to create for clients, colleagues and partners. The programme included stakeholder interviews, customer journey mapping, analysis of thousands of client enquiries, digital performance and competitor benchmarking, ensuring every aspect of the refresh was grounded in evidence and insight.
As part of the refresh, the Serious Injury Law brand has been retired, with all of the firm’s specialist serious injury services now operating under the Fletchers Solicitors brand. While the specialist teams, expertise and client support remain unchanged, bringing the firm’s serious injury and clinical negligence expertise together under one brand provides greater clarity for clients, referrers and partners and further strengthens its position as one of the UK’s leading specialist serious injury and clinical negligence law firms.
The refresh also reinforces Fletchers Solicitors’ broader approach to supporting clients. Alongside exceptional legal expertise, the firm invests in rehabilitation, wellbeing and practical support, recognising that rebuilding lives often extends beyond achieving the best possible legal outcome.
At the heart of the refreshed brand is the idea, ‘For the moments that matter’, recognising that exceptional legal expertise is about far more than securing a financial outcome. It reflects the firm’s commitment to helping clients reach the moments that matter most after serious injury or clinical negligence – whether that’s receiving answers, returning home, regaining independence, returning to the things they love or simply looking ahead with confidence.
Peter Haden, Chief Executive Officer of Fletchers Solicitors, said:
“Fletchers Solicitors has evolved significantly over recent years. We’ve expanded our specialist expertise, welcomed exceptional new colleagues and strengthened our position as one of the UK’s leading serious injury and clinical negligence law firms.
“As the business has grown, we’re determined to keep making Fletchers better while staying true to the principles that shaped the firm nearly 40 years ago – putting people first, standing alongside our clients and making a genuine difference during some of the most difficult moments of their lives.”
“Looking ahead, we wanted our brand to better represent who we are today – a firm with exceptional specialist expertise, ambitious for the future and proud of the culture and purpose that have defined us since the very beginning.”
Michelle Beat, Director of Marketing, Business Development & Communications at Fletchers Solicitors, added:
“People have always known Fletchers Solicitors for its culture, compassion and the way it supports clients. What wasn’t always as visible was the scale of the business and the breadth of specialist expertise and services we now provide.
“The refresh brings those strengths together. It combines the humanity that has always been at the heart of Fletchers Solicitors with the authority of one of the UK’s leading specialist serious injury and clinical negligence law firms.
“‘For the moments that matter’ captures that perfectly because it’s rooted in real experiences. It reflects the difference Fletchers Solicitors makes every day – helping people reach the moments that matter most through exceptional legal expertise, genuine care and support.”
The refreshed brand will be introduced across the firm’s digital channels, communications and offices throughout July as part of a phased rollout.
