Jon Geldart

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Jon Geldart is the Chairman of  the Yorkshire and Humber Institute of Directors in the UK

Jon is responsible for the strategic development of Greater China, including Hong Kong, for Grant Thornton International Ltd. He has worked regularly in China for almost eight years as well as having extensive experience within other emerging economies.

Jon advises a wide variety of organisations on working with China and the Chinese. He is a regular speaker and writer on China, as well as brand strategy, around the world. He is the author of three books on China: ‘Notes from a Beijing coffee shop’ and ‘The Thoughts of Chairmen Now’, with a third ‘Inside the Middle Kingdom’ published November 2017.

Prior to his work in China Jon was the Global Marketing Director for Grant Thornton International Ltd. He created and developed the Grant Thornton global brand and rebranded the organisation in 2008. He also rebranded and renamed the Chinese: firm in 2012 to Grant Thornton Zhi Tong and has advised the Chinese government on brands and branding. The Chinese government recently released national branding guidelines for the accounting profession throughout China based on Jon’s advice.

Jon spent 16 years with PwC in marketing and strategy consulting, has run his own consulting firm and spent extensive time in the UK drinks industry. Jon walked to the North Pole in 2006 and has climbed in the Himalayas as well as being a qualified Mountain Leader and medic in the UK.

He is a Fellow of the UK Chartered Institute of Marketing, a Fellow of the Royal Geographical Society, Chair of the Marketing Working Party of the European Chamber of Commerce in China and advisor to several UK and Chinese businesses.