Gordons brushes up Cloud Nine’s latest partnership

Gordons has advised hair and beauty brand Cloud Nine on its latest brand ambassador partnership with presenter, broadcaster and pop-culture favourite, Frankie Bridge.

The partnership introduces the ‘Frankie’s Nine’ campaign, which focuses on helping people to feel their best by telling the story of nine inspirational people from all walks of life, celebrating diversity and promoting healthier hair.

Senior lawyer, Lauren Wills-Dixon, and Andy Brian, partner and the head of Gordons’ retail sector practice advised Harrogate-based Cloud Nine.

The same team advised Cloud Nine on commercial agreements with beauty retail brands Sephora and LookFantastic.

Commenting on working with Gordons, Cloud Nine’s group finance director, Ian Davies, said: “Having worked together for over five years, on a number of different projects, we have a great relationship with the Gordons team.

“They are a natural extension of Cloud Nine, understand the entrepreneurial nature of our business, and what is important to us. Their retail expertise means we can work together at pace, often within short deadlines, to get projects such as this across the line.”

The firm has advised a variety of its retail clients on celebrity and influencer deals, including menswear retailer MOSS, online jewellery retailer Abbott Lyon and Wren Kitchens.

Gordons’ Lauren Wills-Dixon added: “We’re delighted to support Cloud Nine in this exciting partnership which has already been a huge success, and perfectly captures the brand’s values.

“Ambassador marketing is a powerful tool for brands, and we’re pleased to have been able to contribute our expertise and industry knowledge to the partnership.”

 

Image:  Provided by Brand8 PR.
Emma Cockings
Emma is the content editor for Yorkshire Legal News. Emma is an experienced writer with a background in client-centric personal injury law for a major firm. She has attended and reported on numerous high-profile legal events in Yorkshire.