Walker Morris advises Sheffield United on sponsorship partnership with Al Wefaq Rent a Car

Walker Morris advises Sheffield United on sponsorship partnership with Al Wefaq Rent a Car

The Walker Morris sports team advised Sheffield United FC on another significant new commercial partnership ahead of their 2019/20 Premier League campaign.

Saudi Arabia-based Al Wefaq Rent a Car has become the first official Car Rental Partner of the football club in a deal that will see the brand across the first team and management training, travel and bench wear kits.

Founded in 2000, Al Wefaq Rent a Car has more than 80 branches across airports Saudi Arabia, the United Arab Emirates and Egypt.

The Al Wefaq Rent a Car deal follows Sheffield United’s commercial partnership with Australia-headquartered multi-asset broker USG earlier this year, covering the first team’s front of shirt and sleeve.

Walker Morris also advised Sheffield United on that deal, which was the most valuable commercial partnership in the club’s history.

It has been a successful commercial season for the Walker Morris team, having advised on more than 50 Premier League commercial agreements in the last few months alone.

The Walker Morris sports team now acts for 10 of the 20 Premier League clubs, with no other UK law firm advising on more current Premier League front of shirt, shirt sleeve, kit supply, commercial partnership and other sports commercial agreements.

Katie Reed led the Walker Morris team, with assistance from Christian Slinger. Reed commented: “We are delighted to have advised Sheffield United on its latest sponsorship deal.”

“The sports team at Walker Morris continues to demonstrate its reputation for managing complex football agreements.”

Sheffield United’s head of commercial, Paul Reeves, said: “It has been a pleasure working with Katie and the team at Walker Morris, their support and guidance on two of the largest commercial deals that the Club have secured has been invaluable. They have ensured that we have developed mutually beneficial agreements with our new commercial partners and we look forward to working with them further as we continue to progress our off field business in the Premier League.”

Nasser Al Qahtani, chairman at Al Wefaq Rent A Car, added: “We are confident of the success of this partnership, which is one of our future plans aligned with the vision of the Kingdom of Saudi Arabia 2030 to support Saudi sports in general through the sponsorship programme that we started last year locally, and we are expanding today globally with Sheffield United Football club part owned by Saudi Arabia’s HRH Abdullah bin Mosaad bin Abdulaziz Al Saud.”

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Mark Dugdale

Mark is the Editor of Yorkshire Legal. Mark welcomes articles, letters or feedback from readers and can be reached by emailing mark.dugdale@barkerbrooks.co.uk