Parklane Plowden unveils evolved brand

Parklane Plowden unveils evolved brand

Leeds and Newcastle-based barristers’ set Parklane Plowden Chambers has revealed an evolved brand identity and a new website to further implement its investment strategy for continued growth.

This latest news follows the set’s announcement in July that it is undertaking a six-figure refurbishment of its 11,000 sqft premises on Westgate in Leeds city centre, which is due to complete this year.

Parklane Plowden said these initiatives have been undertaken to both modernise the chambers and create a resilient platform for ongoing expansion.

The brand identity now features the acronym PLP, which is how the set is often referred to by its clients. In addition, Parklane Plowden has a new brand positioning line of “making a positive difference”.

This is derived from the chambers’ vision statement, which is “to make a positive difference in everything we do through expert advice and advocacy, excellent client care and by being the place where talented people want to work”.

Parklane Plowden’s new website has been designed to provide an enhanced user experience and includes a knowledge and news hub called Positive Thinking, featuring insight from barristers across the set, as well as from third-party experts.

Speaking about the launch, head of chambers James Murphy (pictured) said: “We are really excited to announce our evolved brand identity and website as part of our ongoing ambitious growth and investment strategy.”

“Across chambers, we felt now was the right time to reflect on our vision, mission and values and refresh our external and internal communications to truly represent them. They will also be brought to life by our refurbished premises which will provide an outstanding environment for our barristers and clients in which to work, meet and relax.”

“At Parklane Plowden Chambers, we are committed to making a positive difference in everything we do. Whether it be by providing specialist legal expertise to our clients, supporting our barristers to grow their practices or through pro bono legal work and fundraising, making a positive difference is our guiding principle.”

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Mark Dugdale

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