Minster Law recruits insurance and transformation specialist for COO role

Minster Law recruits insurance and transformation specialist for COO role

Insurance and transformation specialist Maggie Game has been appointed to the role of chief operating officer at Minster Law.

She took up the role at the Yorkshire-based personal injury, employment and consumer law firm on 6 April.

Game has a track record of senior roles across financial services, including two years as director of insurance at Experian, and director of banks and building society distribution at L&G between 2018 and 2019.

She has worked at insurers including Markerstudy, DLG, Santam and Aviva, and has also run her own management consultancy business, Tudeley Consultants, from where she joined Minster Law.

Shirley Woolham, chief executive officer of Minster Law, said: “Maggie is a hugely important signing for us. She is an exceptionally talented change agent with deep experience of transforming businesses in financial services and especially insurance.” 

“It is great that she is joining us at such an exciting time for Minster Law and bringing her expertise in transformational change to an already diverse executive team.”

Woolham continued “Whilst we provide legal services as a very proud law firm, we are organised as a digital customer service business and we measure our success on excellent customer outcomes which drive strong economic and brand benefits for our partners.”

“Our digital transformation journey has helped us understand how extensively a business needs to embrace change to support a truly digital agenda. Maggie will be driving forward Minster Law’s digital and data-enabled operating model, which is key to meeting our strategic ambitions to be the leading legal services provider to the insurance sector.”

Commenting on her new role, Game (pictured) said: “Minster Law is one of those firms that is consistently cited as a pioneer in what is a very traditional sector. Minster has been at the forefront of the digital evolution in legal services for many years, from the early days of customer-self-service to the use of AI and, more recently, the launch of INK—which is transforming the customer experience in personal injury claims.”

She added: “I was also attracted to Minster Law because the company thinks and does things differently and has an immensely strong consumer focus. The experience of the executive team spans numerous sectors from insurance and financial services to claims management and retail, which has created an entrepreneurial culture that feels less hidebound by lawyerly tradition.” 

“I am joining at a challenging time for claims, but in our industry and, as the economy reopens, there are exciting opportunities open to well-organised, digitally savvy businesses that champion the consumer.”

“My priority will be to ensure Minster Law further builds its reputation as a 2020s law firm and I look forward to working alongside Shirley and the rest of the Minster Law team to realise our ambitious growth plans.”

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Mark Dugdale

Mark is the Editor of Yorkshire Legal. Mark welcomes articles, letters or feedback from readers and can be reached by emailing mark.dugdale@barkerbrooks.co.uk